The idea behind this year’s holiday campaign revolves all around the name of Mickey’s Christmas party – which you can see in a new VERY merry logo and over-the-top merry scenes. Since the party is a classic Christmas party at the Magic Kingdom, the style and tone of the campaign – from the hand-drawn logo to a traditional animated short – was inspired by the classic Disney shorts and vintage holiday greeting cards.
The illustrations also used a vintage style to match the animation and were used in a variety of media:
It was really fun to get to work with some very talented folks on this campaign. My creative team of super talent on this one was Diana, Brad, and Justin, who thought this whole thing up and saw it to fruition. Big thanks to Duck studios and some of our very talented animator friends for helping us bring back the classic Disney style 2-D animation of the late 30’s and 40’s. Also Todd Bright, who helped us do some amazing vintage feeling illustrations for the billboards and campaign imagery. And of course the amazing Dana Tanamachi who hand lettered and designed our Mickey’s Very Merry logo this year!