The idea behind this year’s holiday campaign revolves all around the name of Mickey’s Christmas party – which you can see in a new VERY merry logo and over-the-top merry scenes. Since the party is a classic Christmas party at the Magic Kingdom, the style and tone of the campaign – from the hand-drawn logo to a traditional animated short – was inspired by the classic Disney shorts and vintage holiday greeting cards.
The illustrations also used a vintage style to match the animation and were used in a variety of media:
I love this early rough of the Donald image
It was really fun to get to work with some very talented folks on this campaign. My creative team of super talent on this one was Diana, Brad, and Justin, who thought this whole thing up and saw it to fruition. Big thanks to Duck studios and some of our very talented animator friends for helping us bring back the classic Disney style 2-D animation of the late 30’s and 40’s. Also Todd Bright, who helped us do some amazing vintage feeling illustrations for the billboards and campaign imagery. And of course the amazing Dana Tanamachi who hand lettered and designed our Mickey’s Very Merry logo this year!
What a great place! Everything I thought it would be and more inside. The creative vibe around the campus was awesome. I say campus because now they have several buildings now all set back in a nice piece of land in Emeryville, CA. The buildings are named after some of the five bu
rroughs in NYC. John Lasseter’s office is Upper West Side (but he also has a small office in the Brooklyn building too). Of course I had to visit the infamous cereal bar and have some Cap’n crunch to start the tour off right. Everyone seems like they are really having a good time in there. Hard not to when you have not only the free cereal and fountain drinks, but a gym, basketball, a sand volley ball court, and your own swimming pool. There was a lot of energy and creative meetings happening throughout and as I was leaving people were playing soccer in the field in front of the main building as well as another group doing yoga in the shadow of a giant Luxo lamp outside. Really cool to see the team environment they have created there and hope to go back again soon to learn more about how they do what they do.