New Cirque campaign we did brings characters to life in unexpected places

On this latest campaign the team used layer technology (called Layar) on smart phones to bring the Cirque du Soleil La Nouba characters to life in a different way. Visitors to the Florida Mall and Premium outlet malls in Orlando can look through their smart phones, as directed by the posters nearby, to see the La Nouba characters interacting with the environment around them.


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